Resources
Everything here is free to download. No email required, no forms to fill out. Take what's useful, make it yours, and if you want a second set of eyes on how you're using it, that's what the rest of this site is for.
Turns an open-ended proof of concept into a mutual commitment, with clear success criteria, named owners on both sides, and dates that actually hold.
Read more & download →A scoring rubric for reviewing your own demos, an AI demo coach you can run in Claude, and a free hour of live review from me. Self-assess first; the coaching lives in the gap.
Read more & download →Score a deal letter by letter, solo, then reconcile with your AE or SE partner out loud. Includes the eight-letter field guide, the four deal-killers, and an AI deal coach you can run in Claude that turns your gaps into this week's actions.
Read more & download →