Resources
Everything here is free to download. No email required, no forms to fill out. Take what's useful, make it yours, and if you want a second set of eyes on how you're using it, that's what the rest of this site is for.
Turns an open-ended proof of concept into a mutual commitment, with clear success criteria, named owners on both sides, and dates that actually hold.
Read more & download →A scoring rubric and coaching framework for reviewing recorded demos, plus a fillable scorecard so the review takes ten minutes instead of an afternoon.
Read more & download →Score a deal letter by letter, solo, then reconcile with your AE or SE partner out loud. Includes the eight-letter field guide and the four deal-killers worth naming before you book the demo.
Read more & download →