Most demo feedback sounds like "good job" or "that felt long." Neither one tells an SE what to do differently next time. This guide replaces the gut-feel version with a rubric, a review process, and a coaching conversation built to change behavior, not just record an opinion.
What's inside
Seven sections, from the thinking behind the rubric to a scorecard you fill out as you go.
- The philosophy: three principles to keep in view while you watch and score, including why a demo should play like a Lego set built for the room in front of you, not a scripted monologue
- The scoring rubric: seven dimensions, from discovery and framing to call control, each scored 1 to 5 with a plain description of what weak and strong actually look like
- How to run the review: watch with the rubric open, timestamp what jumps out, and land on one strength and one focus before you ever open your mouth
- The coaching conversation: how to lead with what worked, balance the positives against the criticism, and end every session with a specific next rep instead of just a score
- An SE self-audit checklist: a shorter version SEs run on their own recordings between coaching sessions, so review time goes to the harder stuff
- Common failure patterns and fixes: the patterns that show up again and again, each with a one-line fix
- A fillable scorecard: the whole rubric in an appendix you fill out and save per demo, or print
How to use it
Watch the recording once with the rubric open and score as you go. Then sit down with your SE and lead with what worked before you get to the one thing you'd change. The rubric gives you the score. The conversation is what actually makes someone better.
Delivered as an editable Word document. Score directly in it and save a fresh copy per demo, or print it.
Download the guideWant a second set of eyes on how your team demos today? Book an intro call and I'll walk through it with you.